top of page

Search
All Posts


Football Isn't a Sport Anymore. It's an Asset Class.
An empty stadium is still worth billions In March 2026, a private equity fund took majority control of Atletico Madrid. In June, a cryptocurrency exchange became an official partner of the FIFA World Cup. And investors are now pricing women's football the way venture capitalists price a Series B startup, not the way anyone prices a mature sports league. Football did not get more popular this year. It got financialised. The real story of football in 2026 is not on the pitch. F
pramukhpklegend
Sep 17 min read
I Tried to Value Zepto Using a DCF. Here's Why the Model Broke.
What is a company that has doubled its revenue two years running, and still lost almost six thousand crore rupees this year, actually worth? That was the question I sat down to answer a few weeks before Zepto's IPO, armed with nothing but a discounted cash flow model and the numbers in its own prospectus. I thought it would take an afternoon. It took a week, and at the end of it, I didn't have an answer. I had a range so wide it barely qualified as one: a floor under $4 billi
pramukhpklegend
Aug 78 min read


The PLI Scheme Is Building Factories. Here's Why It Won't Build the Next Infosys.
India announced ₹1.96 lakh crore in PLI incentives to build world-class factories. The same year, every major PLI sector spent less on R&D than a mid-sized Korean firm does in one quarter. The factories are going up. The ideas aren't. This isn't a critique of industrial policy. It's a critique of this industrial policy, and of the quiet assumption embedded in its design, that if you build enough capacity, capability will follow. It won't. And the historical evidence is clear
pramukhpklegend
Jul 168 min read
India's Fuel Subsidies: A Fiscal Time Bomb Disguised as Welfare
₹41 crore. That's roughly what Indian Oil, Bharat Petroleum and Hindustan Petroleum lose, together, every hour they keep the pumps running at today's prices. Not per day. Per hour. Within a matter of minutes, the three companies quietly absorb another ₹20-odd crore selling fuel for less than it costs them to buy and refine it. That number, about ₹1,000 crore a day, ₹30,000 crore a month is the part of the story that rarely receives public attention. Instead, public visibilit
pramukhpklegend
Mar 246 min read
Budget 2026: India's Path to a Global Tech and Manufacturing Hub.
In an era defined by global technological advances and shifting supply chains, fiscal policy is not just about balancing books, but about shaping economic power. Fiscal policy is a macroeconomic policy where the government adjusts spending and taxation to influence the economy. As global growth slows down, countries are starting to aggressively compete for new capital, technological investment, and supply chain dominance. Manufacturing and AI infrastructure are becoming heavi
pramukhpklegend
Feb 163 min read
Demand and Supply: How Prices Are Determined in Markets
Demand and supply are two key principles that make up the backbone of economics. The demand for a product and the quantity of the product supplied to consumers willing to buy, are all dependent on the price of the product. Why do prices rise, fall, or remain stable? The answer lies in the interaction of demand and supply, which determines how markets respond to changes in consumer behaviour and production conditions. Demand is the want and willingess of consumers to buy a pro
pramukhpklegend
Feb 103 min read
Incentives and Behaviour: How Policy Shapes Economic Outcomes
Economics does not solely deal with market forces or money, but mostly depend on human behaviour and decision making. Individuals, firms and governments constantly respond to incentives, whether intended or unintended. Public policies influence economic outcomes by altering incentives, which in turn, shape individual and institutional behaviour. Generally, incentives encourage someone to do something. They are also known as a payment or concession to stimulate greater output
pramukhpklegend
Jan 293 min read
Scarcity and Choice : The basic economic problem
Economics is the study of market forces and how goods and services are produced, distributed, and consumed, as well as how scarce resources are allocated. A central issue underlying all economic activity is known as the basic economic problem. The basic economic problem arises due to the existence of scarcity and opportunity cost. Scarcity refers to the limited nature of resources available on the planet. Since all resources are finite, it is impossible to satisfy all human w
pramukhpklegend
Jan 261 min read
bottom of page